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April 1, 2014
By: TOM BRANNA
Editor
Information Resources, Inc. (IRI) has revealed its 2013 New Product Pacesetters report, an industry-recognized benchmark analysis of exceptional first-year CPG sales success for newly launched products. With 190,000 new UPCs and 9,500 new brand launches in 2013, new products are certainly high-octane fuel for CPG growth engines, according to IRI. “Manufacturers are always striving to create breakthrough innovation, and our impressive list of the 2013 Pacesetters, which earned an average of $35 ...
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